Our Story

PlyNoi was born in a dorm room in Geneva, 

where I noticed that even in one of the world’s most developed countries, public transportation was more affordable than in Thailand. 

Having grown up in a small garment factory in Bangkok, I witnessed firsthand how people close to me—our employees—struggled daily with basic expenses like transportation, rent, food, and education, often living paycheck to paycheck with little to no savings. While conducting research for my thesis in 2024, I discovered that this wasn’t just a personal observation; in fact, 30% to 60% of Bangkok’s population face similar financial strain, worsened by rising inflation and long-standing political instability. 

So why hasn't this been addressed? Decades of political gridlock and the disconnect between the public transportation sector and the OOH/DOOH advertising industry—often owned by separate entities—have made systemic solutions nearly impossible. PlyNoi exists to bridge that gap and create a new model where brands can directly support commuters, turning everyday rides into a force for economic relief and community uplift.